SCORE Chapter Content Audit: What to Expect

SCORE HQ is working on a redesign + new functionality for score.org and all chapter websites—scheduled to go live at the end of FY22. Completing an audit is a great first step towards making the transition to the new website as smooth as possible.

Discover the steps you need to follow and the items the Ecropolis team will complete.

When it comes to achieving your content marketing goals, you might be tempted to create and distribute new content. Content like this often gets buried and is seldom revisited and reused. Re-purposing and updating existing content can be an extremely effective content marketing technique, and a regular audit helps you determine whether a piece needs to be improved or repurposed into another format.

The purpose of a content audit is to analyze and evaluate all the content on your website, with the goal of identifying strengths and weaknesses in your content strategy and content development workflow. These evaluations will help you adapt your content plan to your current marketing objectives.

Review the Chapter Website Content Audit Checklist for the full list of items to work through.

Chapter Expectations

• Each SCORE chapter will receive a content audit spreadsheet (Google Sheet) from Ecropolis that includes page titles, URLs, and the date the content was created. Ecropolis will also provide an audit checklist and best practices.
• Please review content. If content is from 2019 or earlier and/or no longer relevant, it is strongly recommended to remove and redirect. Ecropolis will make recommendations, unpublish/delete, and apply appropriate redirects.
• Content may be outdated but could be improved or repurposed.

Ecropolis has the rest!

• Review taxonomy terms, tag or re-tag the most appropriate terms. (In order to set the groundwork for future website redesign and authenticated-experience functionality, it is vital that these tags are correct.)
• Review Google Analytics page traffic to ensure pages with high traffic are retained and updated.
• Use Grammarly to pinpoint grammatical errors, and check paragraph breaks for readability.
• Assess imagery on all pages — not outdated, image integrity, accurately represents the topic, alt text included and accurately describing the image.
• Ensure the summary (meta description) and page title are well written and accurately describe the page content, using SEO best practices.
• Check for broken links, use relative links for internal links, and open external links in a new window.
• Optimize for accessibility.