Founded by passionate physicians and scientists, Parasites Without Borders is a trailblazing organization committed to bringing the latest medical and biological information pertaining to eukaryotic parasitic diseases to every practicing physician and medical student within the United States.
The Challenge: Overcoming Digital Limitations
Despite their noble mission, Parasites Without Borders' original website, created by college students using a popular DIY platform, lacked the professional polish and advanced functionality necessary to effectively communicate their objectives. The site failed to clearly convey their mission and lacked the features required for visitor engagement, supporter conversion, and seamless donation processing. Consequently, their application for a Google Grant to enhance fundraising efforts through ad campaigns was denied due to the website's limitations.
The Objective: A Digital Catalyst for Education and Action
Recognizing the need for a comprehensive digital transformation, Parasites Without Borders approached Ecropolis with a clear vision: to create a dynamic and engaging website that would not only provide free access to textbooks and video courses for medical students and healthcare professionals but also raise public awareness and inspire donations to support their vital work.
Our Approach: Blending Expertise and Passion
At Ecropolis, we share a deep passion for medical sciences, with one of our founders being a registered nurse with prior experience on the marketing team of the American Society for Microbiology. Leveraging this expertise, our team curated stunning imagery of various microbial organisms, enhancing the site's visual appeal while evoking a visceral reaction – fostering empathy for those in developing countries impacted by parasitic diseases that severely diminish their quality and longevity of life.
The Solution: A Comprehensive Digital Ecosystem
Ecropolis designed a dynamic and engaging website, incorporating several innovative elements to enhance user experience and support Parasites Without Borders' mission:
- Donation Platform Integration: We seamlessly integrated a robust and secure donation platform, allowing visitors to contribute through one-time or recurring donations, supporting specific campaigns or projects.
- Strategic Calls to Action: Compelling CTAs strategically placed throughout the website encourage visitors to support the organization's mission and drive fundraising efforts.
- Blog and Podcast Integration: A dedicated section featuring weekly informational posts and podcasts created by the scientist founders, keeping the medical community and the public informed and engaged.
- Interactive Infographics: Visually compelling infographics simplify complex data, making critical information more accessible and impactful for a diverse audience.
- Exam Platform: An integrated platform where treatment providers can take assessments and earn certificates awarded by the organization, fostering professional development.
- User-Friendly Download Catalog: A comprehensive and easy-to-navigate catalog for textbooks, video courses, and educational materials, enhanced by a global Content Delivery Network (CDN) and Torrent file distribution for efficient access worldwide.
The Impact: Empowering Global Healthcare
The results of our collaboration with Parasites Without Borders were immediate and significant, highlighting the power of a well-designed digital presence and strategic implementation.
- Google Grant Acquisition: Shortly after the launch of the new website, Parasites Without Borders successfully obtained the Google Grant, providing them with access to free Google services and a vital advertising budget for their fundraising efforts.
- Increased Educational Material Downloads: Metrics indicate a several hundred percent increase in downloads of educational materials, underscoring the effectiveness of the user-friendly catalog and global distribution system.
- Boost in Donations: The integration of the donation platform and strategic calls to action resulted in a dramatic increase in funds raised through donations, enabling the organization to further its mission and expand its impact.
Through our comprehensive approach and innovative solutions, Ecropolis has empowered Parasites Without Borders to achieve its goals and make a significant difference in the fight against parasitic diseases worldwide.
