Background / Challenge
Warren and Andrea Gwartney, the founders of Mushroom Street Farms, knew they had something extraordinary—a sustainable, community-driven urban farm cultivating gourmet and medicinal mushrooms that support both flavor and function. But as a new company entering a niche market, they needed to present their vision with authority and polish.
They came to Ecropolis to transform their presence from a small local brand into a recognized leader in adaptogenic and nootropic mushroom products. The goal: build a digital experience as vibrant and distinctive as their products—one that converts visitors into loyal customers and fuels long-term growth.
Our Approach / Solution
From the outset, our team treated Mushroom Street Farms as both a storytelling brand and an e-commerce powerhouse. We began by collaborating closely with Warren and Andrea to distill their personality, audience, and ambitions into a bold new visual identity.
Key initiatives included:
- Branding: Crafted a bright, modern identity with playful confidence—reflecting the farm’s mission to make mushrooms approachable, educational, and exciting.
- E-Commerce Development: Built a robust Shopify storefront tailored to their product mix—from packaged gourmet mushrooms and tinctures to local workshops. Custom product detail pages (PDPs) were designed to handle unconventional offerings like farm tours and cultivation classes with intuitive booking flows.
- Website Experience: Designed every interaction to balance editorial storytelling with effortless shopping, integrating recipes, health education, and local community highlights.
- Email & Growth Infrastructure: Implemented scalable list-building and email automations through Klaviyo, nurturing customers with educational campaigns, promotions, and personalized recommendations.
Our agile collaboration made the process fast, transparent, and creative. Every iteration built on feedback, ensuring that the finished product captured the energy of the Mushroom Street Farms brand while performing flawlessly across devices.
Results & Impact
The new Shopify-powered store quickly became the heart of Mushroom Street Farms’ business.
Performance Highlights:
- Email list growth exceeding 330%, now driving a notable share of online revenue.
- Continuous rise in direct sales through the optimized e-commerce experience.
- Increased brand recognition and customer loyalty across the DFW region and beyond.
- Smooth backend maintenance and support ensuring the site stays fast, secure, and adaptable as new products and workshops launch.
Today, Mushroom Street Farms stands as a thriving hybrid of education, sustainability, and commerce—with Ecropolis’ design and strategy driving every click, class, and conversion.
