Case Study · Multi-Location Brand Rollout Launching a national veterinary brand, clinic by clinic.
Southern Veterinary Partners set out to bring dozens of veterinary practices together under one new consumer brand — Livewell. Ecropolis helped put that brand in front of pet owners, one clinic at a time.
A new brand has no history to lean on.
Southern Veterinary Partners had scale — a growing group of veterinary practices across the country. What it was building was something harder: a single, recognizable consumer brand that local pet owners would come to know and trust.
- A brand-new consumer identity had to feel established from day one
- Every clinic needed a local presence — hours, services, team, booking
- Locations were opening faster than any one-off build process could keep up with
- Consistency mattered: one brand, not twenty variations of it
A launch system, not a series of websites.
A repeatable clinic launch
Rather than building each clinic site by hand, we built a repeatable pattern — so opening the next location was a process, not a project.
Local presence, national brand
Each clinic got what pet owners actually search for — location, hours, services, and team — inside a consistent Livewell identity.
Built for the pace of expansion
The system was designed around the rollout schedule, so the web presence kept up with construction and hiring instead of trailing behind.
The brand outgrew the launchpad — which was the point.
- Helped launch the Livewell brand across its first ~20 clinics
- Established a repeatable pattern for bringing each new location online
- Delivered a consistent national brand experience at every location
- Livewell has since grown to a network spanning 17 states and Washington, D.C.
In 2025, Southern Veterinary Partners and Mission Veterinary Partners came together as Mission Pet Health, bringing Livewell into a larger national organization with its own in-house teams. Our engagement wound down with that transition — the outcome you hope for when you help a client build something valuable enough to scale beyond you.
Rolling out a brand across locations?
Multi-location launches reward systems over one-off builds. Tell us how many locations you're opening and how fast — we'll show you what that system looks like.