Email Opt-In Automated Series
The custom email opt-in widget and automated email series was added 12/01/2020. 157 New subscribers have been added to date (05/24/21) with an overall 40% open rate and 27% click rate, well above 2021 industry standards.
Constant Contact Email & Event Marketing
As of 10/01/2020 Ecropolis has been managing chapter event marketing. Event email marketing consists as follows:
Invitations to email lists
- 3 weeks before event invite
- Invite to non-responders with change in subject text
Reminders to registrants
- Week before
- Day before
- Day of
- Thank you with survey after completion of event
Newsletter (District Admin)
- Upcoming events are advertised
- Ecropolis consulted with District Admin regarding best practices for marketing newsletters and provided redesigned template.
Totals and comparison from the start of the contract to date vs. same dates of the previous year.
|Data||Oct. 1, 2019 - May 13, 2020||Oct. 1, 2020 - May 13, 2021||Percent Increase|
|EMAILS SENT||122,906||289,993||136% ↑|
Monthly totals and comparison from the start of the contract to date vs. same dates of the previous year.
|Data||Oct 2019||Oct 2020||% Increase|
|EMAILS SENT||19,954||38,156||91% ↑|
|Data||Jan 2020||Jan 2021||% Increase|
|EMAILS SENT||11,177||31,669||183% ↑|
|Data||Apr 2020||Apr 2021||% Increase|
|EMAILS SENT||23,691||51,883||119% ↑|
|Nov 2019||Nov 2020||% Increase|
|Feb 2020||Feb 2021||% Increase|
|Dec 2019||Dec 2020||% Increase|
|Mar 2020||Mar 2021||% Increase|
Google Analytics Goal Completions (GC) & Website Visitors
*Goals indicate that a visitor came to the website and completed a given interaction, such as requesting a mentor or filling out the volunteer application. Utah Google Analytics was not set up until Feb9, 2021, therefore, we do not have data for comparison from the previous year. (Note that 'Workshop GCs' only counts events where visitors register to view the webinar from the website). There is room for improvement with Volunteer recruitment.
|Data||February 9 - May 13, 2021|
|REQUEST MENTOR GC||188|
Monthly totals from implementation of Google Analytics in Feb 2021.
|Data||Feb 2021||March 2021||April 2021|
SCORE Utah held 15 events from Oct 2020 - May 13th, 2021. The average percentage of people registered is 30.88%, which is quite a bit lower than the industry standard, 36.8% for educational webinars. There is room for improvement.
|Date||Event Title||# of Registrants||Cost||Attended||% attended|
|10/28/20||GWG - Make Your Website Work For You||23||$0||5||21.74%|
|10/29/20||GWG - Connect with Customers and Manage Your Business Remotely||13||$0||5||38.46%|
|11/4/20||GWG - Get Your Local Business on Google Search and Maps||14||$0||5||35.71%|
|11/5/20||GWG - Reach Customers Online with Google||12||$0||7||58.33%|
|12/2/20||GWG - Make Better Decisions with Analytics||12||$0||6||50.00%|
|12/3/20||GWG - Use Youtube to Grow Your Business||9||$0||3||33.33%|
|2/25/21||GWG - Make Your Website Work For You||38||$0||7||18.42%|
|3/11/21||GWG - Connect with Customers and Manage Your Business Remotely||33||$0||6||18.18%|
|3/25/21||GWG - Get Your Local Business on Google Search and Maps||50||$0||12||24.00%|
|4/8/21||GWG - Use Youtube to Grow Your Business||55||$0||6||10.91%|
|4/22/21||GWG - Make Better Decisions with Analytics||33||$0||11||33.33%|
|5/4/21||Simple Steps - Financial Matters||15||$0||5||33.33%|
|5/5/21||Simple Steps - Start Up Basics||3||$0||1||33.33%|
|5/6/21||Simple Steps - Marketing Plan||3||$0||1||33.33%|
|5/12/21||GWG - Go Global with Google Market Finder||24||$0||5||20.83%|
Ecropolis provides web development services including design, application development and Internet-related consulting.