SCORE-Southern AZ
Screen Shot 2021-05-24 at 12.26.27 PM

Email Opt-In Automated Series

The custom email opt-in widget and automated email series was added 12/01/2020. 404 New subscribers have been added to date (05/24/21) with an overall 48% open rate and 23% click rate, well above 2021 industry standards.

Constant Contact Email & Event Marketing

As of 10/01/2020 Ecropolis has been managing chapter event marketing. Event email marketing consists as follows:

Invitations to email lists

  • 3 weeks before event invite
  • Invite to non-responders with change in subject text

Reminders to registrants

  • Week before
  • Day before
  • Day of
  • Thank you with survey after completion of event

Newsletter (District Admin)

  • Upcoming events are advertised
  • Ecropolis consulted with District Admin regarding best practices for marketing newsletters and provided redesigned template.

Totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct. 1, 2019 - May 13, 2020Oct. 1, 2020 - May 13, 2021Percent Increase
EMAILS SENT28,908202,554601% ↑
OPENS4,29329,056577% ↑
CLICKS3351,342301% ↑

Monthly totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct 2019Oct 2020% Increase
EMAILS SENT3,96837,439844% ↑
OPENS6864,893577% ↑
CLICKS86273217% ↑
DataJan 2020Jan 2021% Increase
EMAILS SENT5031,50962918% ↑
OPENS335,87117691% ↑
CLICKS92732933% ↑
DataApr 2020Apr 2021% Increase
EMAILS SENT3,14120,335547% ↑
OPENS2322,6381037% ↑
CLICKS33117255% ↑
Nov 2019Nov 2020% Increase
4,04132,706709% ↑
5423,853611% ↑
36136278% ↑
Feb 2020Feb 2021% Increase
4832,29467179% ↑
283,92713925% ↑
121881467% ↑
Dec 2019Dec 2020% Increase
5,2804,737-10% ↓
731480-34% ↓
1145309% ↑
Mar 2020Mar 2021% Increase
8,65627,133213% ↑
1,5224,137172% ↑
99207109% ↑

Google Analytics Goal Completions (GC) & Website Visitors

*Goals indicate that a visitor came to the website and completed a given interaction, such as requesting a mentor or filling out the volunteer application. Year-over-year growth for the period Oct 2020 to May 2021 shows a significant increase in overall goal completion. (Note that 'Workshop GCs' only counts events where visitors register to view the webinar from the website).

DataOct. 1, 2019 - May 13, 2020Oct. 1, 2020 - May 13, 2021Percent Increase
WEBSITE USERS2,3613,71957% ↑
NEW USERS2,3123,62156% ↑
REQUEST MENTOR GC26837540% ↑
WORKSHOP GC3372118% ↑
VOLUNTEER GC09900% ↑
DONATE GC000
Screen Shot 2021-05-25 at 9.53.22 AM

Google Analytics Audience Overview

Google Analytics Behaviors Overview

Monthly totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct 2019Oct 2020% Increase
WEBSITE USERS35640113% ↑
NEW USERS324326.6% ↑
REQUEST MENTOR4039-2% ↓
WORKSHOP62-66% ↓
VOLUNTEER02200% ↑
DONATE000
DataJan 2020Jan 2021% Increase
WEBSITE USERS38042512% ↑
NEW USERS35539612% ↑
REQUEST MENTOR56619% ↑
WORKSHOP4650% ↑
VOLUNTEER01100% ↑
DONATE000
DataApr 2020Apr 2021% Increase
WEBSITE USERS35162779% ↑
NEW USERS33055769% ↑
REQUEST MENTOR315577% ↑
WORKSHOP616166% ↑
VOLUNTEER04400% ↑
DONATE000
Nov 2019Nov 2020% Increase
364349-4% ↓
341312-8% ↓
45498% ↑
5860% ↑
01100% ↑
000
Feb 2020Feb 2021% Increase
340712109% ↑
305670120% ↑
315990% ↑
5740% ↑
01100% ↑
000
Dec 2019DEC 2020% Increase
26346677% ↑
24643777% ↑
2144109% ↑
03300% ↑
000
000
Mar 2020Mar 2021% Increase
305715134% ↑
278658137% ↑
305687% ↑
421425% ↑
000
000

Events

SCORE Southern Arizona held 33 events from Oct 2020 - May 13th, 2021. The average percent attended of people registered is 35.6% which is slightly lower than the industry standard, 36.8% for educational webinars.

DateEvent Title# of RegistrantsCostAttended% attended
10/28/20GWG Make Your Website Work for You41$02663.41%
10/29/20GWG Connect with Customers & Manage Your Business Remotely20$0525.00%
11/4/20GWG Get Your Local Business on Google Search and Maps19$01263.16%
11/5/20GWG Reach Customers Online with Google15$0853.33%
11/7/20Doing Business with the Government30$0826.67%
12/2/20GWG Make Better Decisions with Analytics26$01350.00%
12/3/20GWG Use Youtube to Grow Your Business16$0425.00%
2/10/21Leadership Challenges During Difficult Times23$0834.78%
2/17/21Marketing Your Business For Solopreneurs92$03133.70%
2/24/21Keys to marketing & sales for 202129$0620.69%
2/25/21Make your Website Work for You67$02131.34%
3/2/21Intellectual Property, Protect Your Idea!30$01343.33%
3/3/21Finding Your True Customer46$01430.43%
3/10/21Leadership Challenges During Difficult Times24$0625.00%
3/11/21Connect with Customers and Manage Your Business Remotely58$02543.10%
3/12/21Preparing to Set-Up Manufacturing15$0213.33%
3/16/21Humanization of Sales17$0741.18%
3/25/21Get Your Local Business on Google Search and Maps72$01825.00%
3/30/21Doing Business with the Government39$01435.90%
4/6/21Simple Steps - Financial Matters3$25266.67%
4/7/21Simple Steps - Start Up Basics54$01324.07%
4/8/21Simple Steps - Marketing Plan1$251100.00%
4/8/21Use YouTube to Grow Your Business58$01424.14%
4/14/21Intellectual Property, Protect Your Idea!43$01125.58%
4/21/21Marketing to the Right Customer13$0646.15%
4/22/21Make Better Business Decisions with Analytics44$01227.27%
4/28/21Humanization of Sales Part 217$0529.41%
5/4/21Simple Steps - Financial Matters33$0412.12%
5/5/21Simple Steps - Start Up Basics26$0311.54%
5/6/21Simple Steps - Marketing Plan13$0?
5/11/21Linkedin - Setup and How to Use32$01031.25%
5/12/21Go Global with Google Market Finder21$0419.05%
5/13/21Let's Talk About Your Business16$0637.50%
ecropolis-logo-white

Ecropolis provides web development services including design, application development and Internet-related consulting.

Contact Info

Mansfield, TX 76063
214.945.0505