SCORE-Northern-Arizona-R
Screen Shot 2021-05-24 at 12.26.27 PM

Email Opt-In Automated Series

The custom email opt-in widget and automated email series was added 12/01/2020. 68 New subscribers have been added to date (05/24/21) with an overall 54% open rate and 23% click rate, well above 2021 industry standards.

Constant Contact Email & Event Marketing

As of 10/01/2020 Ecropolis has been managing chapter event marketing. Event email marketing consists as follows:

Invitations to email lists

  • 3 weeks before event invite
  • Invite to non-responders with change in subject text

Reminders to registrants

  • Week before
  • Day before
  • Day of
  • Thank you with survey after completion of event

Newsletter (District Admin)

  • Upcoming events are advertised
  • Ecropolis consulted with District Admin regarding best practices for marketing newsletters and provided redesigned template.

Totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct. 1, 2019 - May 13, 2020Oct. 1, 2020 - May 13, 2021Percent Increase
EMAILS SENT22,37064,249187% ↑
OPENS5,23912,816145% ↑
CLICKS231889285% ↑

Monthly totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct 2019Oct 2020% Increase
EMAILS SENT24707729388% ↑
OPENS151,3238720% ↑
CLICKS0797900% ↑
DataJan 2020Jan 2021% Increase
EMAILS SENT81317,403-9% ↓
OPENS1,7401,8265% ↑
CLICKS11716339% ↑
DataApr 2020Apr 2021% Increase
EMAILS SENT3,14112,491298% ↑
OPENS8722,315165% ↑
CLICKS017317300% ↑
Nov 2019Nov 2020% Increase
09113911300% ↑
01875187500% ↑
0939300% ↑
Feb 2020Feb 2021% Increase
1,1068,260647% ↑
2621,615516% ↑
15102580% ↑
Dec 2019Dec 2020% Increase
8985461508% ↑
2091,299522% ↑
1482486% ↑
Mar 2020Mar 2021% Increase
4,9509,21086% ↑
1,2331,67236% ↑
8512648% ↑

Google Analytics Goal Completions (GC) & Website Visitors

*Goals indicate that a visitor came to the website and completed a given interaction, such as requesting a mentor or filling out the volunteer application. Year-over-year growth for the period Oct 2020 to May 2021 shows a significant increase in overall goal completion. (Note that 'Workshop GCs' only counts events where visitors register to view the webinar from the website). An area to focus on is Volunteer recruitment.

DataOct. 1, 2019 - May 13, 2020Oct. 1, 2020 - May 13, 2021Percent Increase
WEBSITE USERS1,2641,65931% ↑
NEW USERS1,2511,63931% ↑
REQUEST MENTOR GC11413216% ↑
WORKSHOP GC425525% ↑
VOLUNTEER GC01100% ↑
DONATE GC3381167% ↑
Screen Shot 2021-05-25 at 9.53.22 AM

Google Analytics Audience Overview

Google Analytics Behaviors Overview

Monthly totals and comparison from the start of the contract to date vs. same dates of the previous year.

DataOct 2019Oct 2020% Increase
WEBSITE USERS1721836% ↑
NEW USERS1651703% ↑
REQUEST MENTOR17170
WORKSHOP110
VOLUNTEER01100% ↑
DONATE02200% ↑
DataJan 2020Jan 2021% Increase
WEBSITE USERS2022104% ↑
NEW USERS193185-4% ↓
REQUEST MENTOR132269% ↑
WORKSHOP12100% ↑
VOLUNTEER000
DONATE02200% ↑
DataApr 2020Apr 2021% Increase
WEBSITE USERS22826014% ↑
NEW USERS21523811% ↑
REQUEST MENTOR18180
WORKSHOP15400% ↑
VOLUNTEER000
DONATE220
Nov 2019Nov 2020% Increase
15523854% ↑
14821948% ↑
132269% ↑
02200% ↑
000
08800% ↑
Feb 2020Feb 2021% Increase
20224019% ↑
19321411% ↑
22482% ↓
06600% ↑
000
0101000% ↑
Dec 2019DEC 2020% Increase
15521337% ↑
14819934% ↑
723229% ↑
15400% ↑
000
0111100% ↑
Mar 2020Mar 2021% Increase
18727447% ↑
17525244% ↑
212414% ↑
03300% ↑
000
110

Events

SCORE Northern Arizona held 14 events from Oct 2020 - May 13th, 2021. The average percentage of people registered is 21.08%, which is quite a bit lower than the industry standard, 36.8% for educational webinars. There is room for improvement.

DateEvent Title# of RegistrantsCostAttended% attended
10/28/20GWG - Make Your Website Work For You13$0538.46%
10/29/20GWG - Connect with Customers and Manage Your Business Remotely3$000.00%
11/4/20GWG - Get Your Local Business on Google Search and Maps1$000.00%
11/5/20GWG - Reach Customers Online with Google2$000.00%
11/5/202020 Veteran Resource Seminar3$000.00%
11/7/20Doing Business with the Government9$000.00%
12/2/20GWG - Make Better Decisions with Analytics5$0120.00%
12/3/20GWG - Use Youtube to Grow Your Business5$0120.00%
2/25/21GWG - Make Your Website Work For You14$0428.57%
3/11/21GWG - Connect with Customers and Manage Your Business Remotely9$0444.44%
3/25/21GWG - Get Your Local Business on Google Search and Maps24$01145.83%
4/8/21GWG - Use Youtube to Grow Your Business29$0827.59%
4/22/21GWG - Make Better Decisions with Analytics21$0628.57%
5/12/21GWG - Go Global with Google Market Finder12$0541.67%
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Ecropolis provides web development services including design, application development and Internet-related consulting.

Contact Info

Mansfield, TX 76063
214.945.0505